Vitamins are not all the same. There are synthetic, man-made vitamins and there are whole food vitamins made from whole foods and vegetables. I will be posting more about this later. Shaklee’s Incredivites are all-natural and quality tested by Shaklee to ensure only the best ingredients. It is also the only children’s vitamin that contains immune supporting, lactoferin, that is found in breastmilk. Take pride in knowing that your little one’s body is actually absorbing the vitamins and minerals they need, unlike sythetic vitamins that may not dissolve, or most of the time, do not disolve at the right time for their bodies to absorb the vitamins properly.